Hacks for finding potential customers to talk to
I love listening to podcasts interviews of founders trying to build their dream company, especially SAAS products. However, one thing I rarely hear mentioned is HOW they found customers.
Often times it’s “how we sold the customer” or “how interested the customer was” and the details on how they got intros to those customers is sidestepped.
I’m curious to know HOW some of you go about finding intros to potential customers, specifically in the SAAS space?
Where do you go? What’s your plan to get convos with these people? Cheers!
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I've always built a community around the things I do. It has the bonus of being around your customers every day, speaking to them, getting to know them. Then it becomes easier to figure out what it is they want and the conversations are then really easy to have because they are there! :)
So did you build the community by first creating social accounts and posting relevant content on there to a following. Did you use this to build email lists, private groups where people chat to each other, so you can learn more about your customer?
More follow-up questions:
Building a community is something I hear a lot, but doing that is so out of my wheelhouse!! I'll do some digging into how to build a community
Thanks for the tips
I am in the process of conducting customer interviews for the new product now. What I can say is that you always have enthusiastic people in various communities (we are focused on data scientists) and cold LinkedIn messages landed me and my CTO around 40+ hangout calls and personal meetings with the smartest peeps around town. Just give it a go and don't be shy, there are always people who are willing to help and invest a bit of free time. As a perk I also offer free coffee on me :)
That sounds like a great idea -- thanks for sharing... I'll give it a go!