Yesterday we crossed over the mythical $83,333 MRR threshold that we'd long dreamed about.
When we set the goal of hitting $1M ARR, it seemed incredibly audacious. There was a very low chance we'd actually hit it. I had a few different financial projections, and none of those figures would get us there. At the time, our churn and growth numbers had us plateauing at a much lower threshold.
Some things that helped get us here:
(1) Running a broader range of growth experiments
(2) Revisiting pricing plans regularly
(3) Reducing churn by letting users pause their plans
(4) Some luck - podcasting has continued to grow as an industry and we've been very fortunate to have a growing TAM